When Michael Holmes wanted to launch a sophisticated brand to reflect his skill in optometry and their incredible range of quality and precision eyewear, he looked to Brandline for inspiration.
We worked collaboratively with the client to identify key value proposition and in turn, creating a brand name, identity/ look and feel that has given the Michael Holmes brand a level of sophistication that speaks of ultimate quality and a ‘no compromise’, best in practice service level.
Soon after the initial flagship store launch, demand was so great, Michael Holmes Eyewear opened a second store in the CBD. Part of our offering was to design the Interiors. Michael Holmes Premium Eyewear has since won ‘People choice’ awards and several distinguished accolades.